Product Launch Events
Create showstopping reveals and unforgettable celebrations for your new products, from intimate VIP previews to spectacular public launches
Why Choose Us for Product Launches
Trusted by leading companies and hotels across Dubai for exceptional corporate entertainment
Showstopping Reveals
Dramatic lighting, sound, and effects that create unforgettable unveiling moments
Media-Ready Production
Professional AV and lighting that photographs and films beautifully
VIP Experience
Premium entertainment that impresses dealers, media, and VIP guests
Brand Activation Services
Comprehensive entertainment and production solutions for impactful brand experiences
Entertainment
Professional DJs, live bands, magicians, comedians, dancers, and performers to engage your guests
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Photo Booth
360° booths, mirror booths, and original photo booths with instant branding and sharing
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Sound & Lighting
Professional AV equipment, stage lighting, and sound systems for presentations and entertainment
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Silent Headsets
Perfect for conferences, multilingual events, & simultaneous sessions without noise interference
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Dance Floors
LED and traditional dance floors to create a stunning centerpiece for your gala or celebration
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Outdoor Cinema
Big screen movie experiences perfect for team building, outdoor events, and product showcases
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Karaoke
Professional karaoke systems for team bonding, holiday parties, and fun networking activities
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T
LED Light Up Letters
Illuminate your brand name, company logo, or event theme with stunning LED letter displays
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- FAQ
Product Launch FAQs
What AV do you provide for product reveals?
We provide comprehensive AV solutions for dramatic product reveals including professional sound systems for impactful audio, stage lighting with intelligent moving heads, LED uplighting in brand colors, haze machines for atmospheric effects, video screens and projectors for presentations, reveal curtains and drop systems, pyrotechnics and confetti cannons (where permitted), and DMX-controlled lighting for synchronized reveals. Our technical team programs everything to create that perfect ‘wow moment’ when your product is unveiled.
How do you create dramatic unveiling moments?
We specialize in creating memorable reveal moments! Options include synchronized lighting effects that build anticipation, dramatic music cues with professional sound, reveal curtains or automated covers, LED displays counting down to the reveal, haze and atmospheric effects for drama, confetti or streamer cannons for celebration, and coordinated live entertainment reveals. We work closely with your team to design a reveal sequence that matches your brand and creates maximum impact.
What size product launches can you handle?
We handle product launches of all scales: intimate VIP previews for 20-50 guests, mid-sized dealer and media events for 100-300 attendees, and large-scale public launches for 500+ attendees. We’ve supported automobile reveals in showrooms, technology launches in convention centers, fashion reveals on runways, and consumer product launches in malls. Our equipment and team scale to meet your specific requirements.
Can you support automobile and vehicle launches?
Absolutely! We have extensive experience with automobile launches for major brands. We provide turntable lighting, dramatic reveal effects, professional sound for engine sounds and presentations, ambient lighting for showroom atmosphere, photo opportunities with LED displays, entertainment for VIP guests, and post-reveal celebration elements. Our team understands the specific requirements of vehicle launches and works seamlessly with automotive marketing teams.
Do you provide entertainment for press and media events?
Yes! For media events, we provide sophisticated entertainment that enhances without overwhelming your message. This includes ambient background music, professional MC and hosting support, photo booth stations for media to capture content, subtle lighting to enhance product photography, and post-presentation entertainment for networking. We understand media events require a balance of professionalism and engagement.
What about dealer and distributor launches?
Dealer launches require a special approach combining product focus with celebration. We provide presentation-quality sound and lighting, clear audio for product training and features, celebration elements for after the reveal, networking entertainment, photo opportunities with the product, and branded experiences that reinforce product messaging. We’ve supported dealer events for automotive, technology, and consumer goods brands.
How do you coordinate with existing event production teams?
We work seamlessly with production companies, PR agencies, and event planners. We integrate with existing AV infrastructure, coordinate timing with master event schedules, attend production meetings and rehearsals, provide technical riders and requirements in advance, and support rather than duplicate existing production elements. Many agencies and production companies trust us as their entertainment and special effects partner.
Can you provide branded elements for launches?
Absolutely! All our elements can be customized for your launch: LED letters spelling your product name or brand, photo booth templates featuring your new product, lighting in brand colors, branded content on screens and displays, custom photo backdrops, and entertainment incorporating product messaging. We ensure every element reinforces your launch theme and branding.
What's the timeline for planning a product launch?
We recommend: 6-8 weeks for complex launches with custom production, 4-6 weeks for standard launches with branding, 2-3 weeks for simpler launches (subject to availability). We always conduct site visits, attend rehearsals for major reveals, and coordinate closely with your production timeline. For major launches, we’re happy to be involved from the early planning stages to ensure perfect integration.
Do you provide post-launch celebration entertainment?
Yes! The reveal is just the beginning. We provide DJs for launch parties, live bands for celebratory dinners, photo booths for guests with the new product, karaoke for casual team celebrations, dance floors for evening events, and networking entertainment for mingling. Many clients book us for both the reveal and the celebration that follows.
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Ready to Create a Spectacular Launch?
Let’s discuss how we can make your product reveal unforgettable and your launch celebration legendary