Sadiq is a Dubai based emcee and entertainment writer. He is associated with leading publications such as Khaleej Times & ITP and is also the official correspondent of The News Int’l and Something Haute in the UAE. Over the years in the media industry, he has interviewed all the major Bollywood and Lollywood celebrities including ShahRukh Khan, Aishwarya Rai, Mahira Khan etc. and his film reviews have been picked up by international platforms like BBC and IMDb. He is also the go to person in the UAE for Pakistani content and promotions. As an avid stage performer and script writer, he has led several events and press conferences as moderator and master of ceremony. He has been an integral part of the Catwalk team in managing different aspects of the prestigious Lux Style Awards for over 15 years and also the Masala! Awards in the UAE. By day, he is a Chartered Accountant and heads the finance of 5 channels, studio production and the emerging media business of the largest media company in the Middle East & North Africa region called MBC (Middle East Broadcasting Centre). Before MBC he was associated with multinationals like PepsiCo and Shell.